Expert Performance Boards Crafted for the Perfect Ride

Master shaper Rick Jones transforms your ocean dreams into precision-engineered reality with bespoke designs tailored to your unique style.

Get Your Custom Shape

The Art of the Shape

Authentic craftsmanship from the heart of Auckland.

Finding the perfect surfboard off a rack is a gamble most serious surfers aren't willing to take. At North Island Surf Board shapers, we solve the frustration of generic equipment by putting the design process back into your hands. We understand that every wave, every beach break, and every surfer requires a unique set of specifications to truly excel.

With years of experience navigating the New Zealand coastline, Rick Jones combines traditional craftsmanship with modern performance theory. We position ourselves not just as manufacturers, but as partners in your surfing journey, ensuring every board that leaves our shop is a masterpiece of speed, flow, and control.

When you choose North Island Shapers, you aren't just buying a board; you are investing in a tailored tool designed to elevate your performance and deepen your connection with the ocean. Trust in local expertise and the dedication of a craftsman who lives and breathes the surf.

Our Custom Solutions

Precision designs for every skill level and wave condition.

Bespoke Specification

We work one-on-one to define your ideal dimensions, volume, and rocker profile for a board that feels like an extension of your body.

Performance Consulting

Receive expert advice on materials, glassing schedules, and fin setups to ensure your custom board delivers peak performance every session.

Book an Appointment

Choose a date and time that works for you.

Book Now

Meet the Maker

Rick Jones

Rick Jones

Founder & Master Shaper

Dedicated to the pursuit of the perfect board. Rick Jones is the visionary behind North Island Surf Board shapers. With a lifelong passion for the sea and a meticulous eye for detail, Rick has dedicated his career to the craft of custom shaping. He believes that every surfer deserves a board that matches their ambition. His commitment to quality and his deep understanding of hydrodynamics make him one of Auckland's most respected authorities in surfboard design.

Lloyd Jones

Lloyd Jones

GM

Lloyd is our GM

Start Your Build

Let's discuss your next custom surfboard today.

Get In Touch

17 honey suckle lane Mairangi bay, Auckland
17 honey suckle lane, Mairangi bay, Auckland

Message Rick

Ready to ride something special? Send a message or call to schedule a consultation at the Mairangi Bay studio.

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